As a designer, you can be cool by creating awesome design work or a design system.

But where you really add value is influencing the foundation of a product through the information architecture. That's influence across silos.

That's way cooler.


I would suggest that this influence via IA is part of design systems work. I realize not all DS folks do it (some zoom in on components, code, and visual attributes) — but foundational product IA and collaborating across orgs should be a part of your design system, too.

This is part of why I harp on "Design Systems are for People". It's so much more than the parts, standards, and tools.

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